UGG was born in California, the home of wild exploration. A place that leads us to smash things together that shouldn’t belong together, to create something new and weird and brilliant. Korean tacos. LSD at work. And sheepskin boots with high fashion.

We take this spirit of California to create a global narrative around those who are unafraid to explore the edges. Those who pursue new frontiers, find the maximum version of themselves and create something new, something wild.