AXE worked with Spotify to harness the power of music to create a unique dating experience. 'One Song Stand' is an online, real-time dating web-app that randomly hooks you up with someone listening to the same song. When you are matched, your are able to chat with your date for the duration of the song.
Steering it up
To create a buzz, we created series of ads. A TVC was launched showcasing two people—search for each other—trekking through a musical odyssey. Their search ends when they meet on a perfect song.
We also created special a YouTube pre-roll ad that matched the mechanism timing of the youtube player head—showcasing how short it takes for you to find a match.