You are not at your 'A game' when you're having a bad hair day. For Elidor, a haircare brand, we took that human truth to explore the other side of life and moments when everything feels upside down.
Upside Down
The world feels upside down on a bad hair day
Turning Twitter Upside Down
After the release of the main video with then took the campaign to social media to turn everything upside down. A twitter platform was created that allowed people to send cryptic upside down tweets and message to express their upside down moments.
