eBay is the cultural barometer of all cool things. We just needed the rest of the world to realize this. So during the holiday season, we showed up loudly in the mainstream, intercepting iconic moments, events and culture. By doing so, we plugged eBay in the epicenter of the conversation, showing that products on eBay are as dynamic as the cultural moments themselves.
Holiday Cultural Themed Spots
From eBay being featured in the new “Wreck-It Ralph”, to special-edition, hard-to-find Nike Air Force 1s from “Into the Spider-Verse”; we launched series of cultural-centric spots that aimed to cache those moments with relevant unique items found on eBay.